Creating a personal brand may seem like a grandiose or self-indulgent exercise. However, the harsh reality is that if you do not create your own brand, other people will do it for you based on whatever information they can glean about you from friends, colleagues, social media and internet searches.
Taking control of your personal brand puts you in charge of the narrative and allows you to present yourself in the best possible light in an oversaturated marketplace. It will boost your reputation and elevate your credibility as well as help you to build trust with others in order to reach your personal and professional goals.
Here are some of the reasons we think a personal brand can be a critical part of business growth.
Reason 1: A personal brand gives you more leverage and flexibility
The first major advantage you have when it comes to building a personal brand is the leverage it gives you.
Your brand will naturally evolve over time and even though your vision should remain the same throughout, your priorities, objectives, and overall business direction will likely change.
There is also a chance that you may want to launch a new venture in future.
So having an audience you can bring with you into those new ventures a huge advantage.
Reason 2: Having a personal brand allows your audience to build a stronger connection with you
It’s no secret that consumers have become less-trusting of larger corporations over the past few years.
This has opened up huge opportunities for online influencers, bloggers, vloggers and personal brands to step in.
Creating a personal brand is incredible way of creating positive impact in people’s lives. It also gives you the opportunity of reaching your audience on a deeper, more meaningful level.
Reason 3: It encourages growth and personal accountability
When you put yourself at the forefront of your brand, it encourages and pushes you to keeping growing and learning new things.
culture of personal growth and development is crucial for any business or brand to survive in the long-term. But when you have a personal brand, it forces you to really take a long hard look at yourself.
Pushing you to strive to become better each and every day.
No matter how experienced you are, you will undoubtedly make mistakes and fail.
Owning these mistakes will not only make you stronger over time but will also help to show your audience that you’re human.
It can also help to further reinforce that connection by making you feel more real and relatable.
This is something which is often lost in authority figures who are seen as just ‘lucky’ or ‘gifted’.