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Are you looking to advertise with pay per click advertising
on one of the major search engines? Are you seeking
professional ppc management services from a company with a
proven track record in ppc management? Working with Intevix
we offer a fully managed pay per click management service,
We do the work but you stay in control at all times with
real time access to all of your statistics. Contact me today
to discuss your online advertising needs.
The core components of the service are:
- Keyword Selection
- Advert Copy
- Choosing Websites
- Bid Management
- Targeting
- Managing Click Fraud
- Landing Pages
- Reporting and Analytics
Keyword Selection
We will help you find the right keywords for your campaign.
We recently increased the ROI for a customer by switching
themfromsmall numbers of very expensive, high traffic
keywords to a large number of cheaper keywords. This
so-called “long tail”approach also resulted in a higher
click through rate as the new keywords were less
competitive.
Advert Copy
Recently a client saw their click through rate double when
we re-wrote their adverts to make them more relevant to the
search terms. It is usually the case that a very large
number of different adverts are required and although this
is a lot of work to write and manage the results make it
very worthwhile.
Choosing Websites
Choose which websites to buy PPC adverts on is much more
complex than conventional media buying because the choice of
media is literally millions of times greater. It is a vital
decision to make and the default choices in Google and
Yahoo! Search Marketing will not usually offer the best
results.
Bid Management
Bid Management is an area were I have particular expertise
through years of experience, study and targeted training.
Google sells its PPC adverts through a Vickrey second price
auction. All of this theory does have some very practical
uses and we can often reduce your spend through avoiding the
“winner’s curse” which is the term economists use to
describe the way that the winner of an auction will tend to
have overpaid.TargetingAdverts can now be targeted by
country and also often by region or city. This can allow
very precise and powerful adverts with local appeal.
Managing Click Fraud
It is a sad fact that there is a lot of click fraud and
virtually every campaign will be affected by it and some
point. Fortunately I have experience of identifying click
fraud as soon as it happens and in negotiating refunds and
compensation payments from the PPC vendors.
Landing Pages
I have increased conversion by developing targeted landing
pages which are closely based on the adverts and keywords
that brought the visitor
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