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Online Payment
Gateway |
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A payment gateway is an e-commerce application
service provider service that authorizes payments
for e-businesses, online retailers, bricks and
clicks, or traditional brick and mortar. It is the
equivalent of a physical point of sale terminal
located in most retail outlets. Payment gateways
encrypt sensitive information, such as credit card
numbers, to ensure that information passes securely
between the customer and the merchant.
A payment gateway facilitates the transfer of
information between a payment portal (such as a
website or IVR service) and the Front End Processor
or acquiring bank.
When a customer orders a product from a payment
gateway enabled merchant, the payment gateway
performs a variety of tasks to process the
transaction:
- A customer places order on website by
pressing the 'Submit Order' or equivalent
button, or perhaps enters their card details
using an automatic phone answering service.
- If the order is via a website, the
customer's web browser encrypts the information
to be sent between the browser and the
merchant's webserver. This is done via SSL
(Secure Socket Layer) encryption.
- The merchant then forwards the transaction
details to their payment gateway.
- This is another SSL encrypted connection to
the payment server hosted by the payment
gateway.
- The payment gateway forwards the transaction
information to the processor used by the
merchant's acquiring bank.
- The processor forwards the transaction
information to the card association (i.e.,
Visa/MasterCard)
- If an American Express or Discover Card was
used, then the processor acts as the acquiring
bank and directly provides a response of
approved or declined to the payment gateway.
- The card association routes the transaction
to the correct card issuing bank.
- The credit card issuing bank receives the
authorization request and sends a response back
to the processor (via the same process as the
request for authorization) with a response code.
In addition to determining the fate of the
payment, (i.e. approved or declined) the
response code is used to define the reason why
the transaction failed (such as insufficient
funds, or bank link not available)
- The processor forwards the response to the
payment gateway.
- The payment gateway receives the response,
and forwards it on to the website (or whatever
interface was used to process the payment) where
it is interpreted and a relevant response then
relayed back to the cardholder and the merchant.
- The entire process typically takes 2-3
seconds
- The merchant must then ship the product
prior to being allowed to request to settle the
transaction.
- The merchant submits all their approved
authorizations, in a "batch", to their acquiring
bank for settlement.
- The acquiring bank deposits the total of the
approved funds in to the merchant's nominated
account. This could be an account with the
acquiring bank if the merchant does their
banking with the same bank, or an account with
another bank.
- The entire process from authorization to
settlement to funding typically takes 3 days.
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Product Features |
CCAvenue |
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Credit Cards.Accepted
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American
Express/ Master Card/ Visa/ Diners
Club/Citibank E- Cards/JCB Cards
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Debit
Cards |
Visa Electron of Axis Bank, CitiBank, Canara
Bank, HDFC Bank, Karur Vysya Bank Limited,
Punjab National Bank, State Bank Of India |
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Support for
Net Banking
Transactions |
ABN AMRO
Bank / Axis i - Connect / Bank Of India /
Canara Bank / Corporation Bank/ Citibank NRI
Accounts / Citibank Current Accounts /
Citibank Suvidha Accounts / Centurion Bank
Of Punjab/ Federal Bank Fed Net Banking /
HDFC Bank / ICICI Bank / IndusInd Bank /
IDBI i Net Banking / Jammu & Kashmir Bank /
Karur Vysya Bank Limited / Kotak Mahindra
Bank/ Oriental Bank Of Commerce / Punjab
National Bank/ The Bank Of Rajasthan / State
Bank Of India / Union Bank Of India / Yes
Bank
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Mobile
Payments |
Paymate / Giftmate |
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Cash Cards
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Itz Cash |
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PRICING |
CCAvenue |
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Start up
cost |
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a)
Setup integration fees
(One Time Non Refundable) |
Privilege
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Premium |
Economy |
Rs. 40,000/-
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Rs. 25,000/-
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Rs.
7,500/-
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b)
Security Deposit |
Nil
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Nil |
Nil |
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c) Due
Diligence |
Nil
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Nil
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Nil
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d)
VeriSign Global SSL 128 bit Certificate Cost
(Annual) |
Nil (not required)
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Nil (not required)
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Nil (not required)
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Recurring.Cost |
CCAvenue |
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a) Per
Transaction
Discount Rate (Credit Card) |
3.75%# |
5% |
7% |
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b) Per
Transaction
Discount Rate (Net Banking) |
3.75% |
4% |
4% |
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d)
Software Upgradation Cost (Per Annum)
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Rs.3,600 |
Rs.2,400
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Rs.1,200
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Service Tax and Education
Cess 12.36% extra on all payments
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#
Except American Express at TDR 5% +
tax |
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